The first multi-value crypto loyalty token

Invest in European Retail by buying Retail Coins

Transforming a € 70 Billion Niche

Introducing a crypto-based loyalty program. Join our revolution.


Our experienced and successful team has created the solution technology for the retail audience. We are signing up new customers on a weekly basis with our enterprise-grade innovations for small and medium sized business. We don’t need McDonalds to join us, we sign up a local franchise and then move upward.

New Retail

We see vacant retail stores everywhere, shopping centers without customers. Retail Coin stops the trend of small businesses struggling to survive. We’re creating a new future where your nephew and my cousin will have the opportunity to set up their own business. We empower retail stores to increase customer retention.


Our advisory board and management team have a strong record at large companies with strict security policies including Microsoft, ING, PwC, National Police, Nikon, Oracle. We will join the ICO Governance Foundation and operate in a pro-active manner and in consultation with governments and auditors.

A new standard for ICO

Investments with the investor in mind

We see a lot of ICOs happening, and feel that the investment opportunities for the investors can be improved significantly. Here is how we do it:


ICO Parameters

  • Tokens Offered in Pre-ICO 2017: 10,000,000
  • Presale Period: Nov 29 – 31 Dec
  • Hard Cap: 2262 ETH
  • Tokens Offered in 2018 ICO: 140,000,000
  • ICO Starts: 1 Feb – 15 March
  • Hard Cap: 60304 ETH

Total Supply: 7,000,000,000 fixed, non-inflationary

  • Founders tokens: The management team will purchase up to 1,000,000 Retailcoins during Pre-ICO
  • Employee share: The employees will receive up to 2,000,000 RetailCoins which will be vested when the business milestones are achieved to align all of our interest
  • Partners & Advisors: We have a maximum of 2,000,000 RetailCoins for our partners and advisors
  • When Tradable: Immediately upon conclusion of sale, RetailCoins will be tradable on major crypto exchanges. Further announcements soon!
  • Not-sold tokens: All tokens that are not sold will be used for the loyalty program and will not get on the exchange directly.

Our Promises:

  • Token Buy Back Program 
    After 2 years you can offer your tokens to us, which we will buy back for the same price as you purchase them. This will be locked in the smartcontract
    We will provide a subordinated loan of 7 years with 4.85% interest
    After the 7 years term you will receive your original investment
  • No ‘pump & dump’ schemes
    Everybody in our team has a vested interest in the Tokens.
    Management will buy into the tokens during Pre-ICO
  • Coin Stabilization Programme
    50% of the Foundation profits will be used for Coin Stabilization
    We will buy back tokens periodically to ensure value stability
  • Responsible investment
    Senior board of advisors as funds managers
    We will communicate transparently and honestly
    We will share the gains and the pains with you


Download WhitepaperEarly Bird

The Token Flow of Retail Coin

Multi-Value Crypto Loyalty

Retail Collaboration

With RetailCoin we are going to enable seamless collaboration when it comes to customer retention! With RetailCoin you are going to save and redeem loyalty at your favourite retail stores. Easy and enjoyable.

Increase Engagement

With our apps and RetailCoin we’re providing every retailer with the strength of mobile applications and revenue-increasing technologies. Customer retention has never been this powerful.

Secure Loyalty

Loyalty is about real money. Retailers have to trust each other. Blockchain enables this trust so that efficient collaboration between different businesses will become the standard.

Lower Cost

A well working loyalty program usually requires a large part of the retailer’s budget. RetailCoin provides loyalty for everyone, including the smallest of retailers. Blockchain reduces customer retention costs significantly.


Our mobile platform is built on React.Native, the technology Facebook uses. We’re scaling out our technologies across thousands of retailers in Europe!


RetailCoin is built on our existing customer base. We’ve already supported over 1 million transactions, a figure increasing by the minute. We sign up 3 – 8 retailers every week.

Some of our customers…

Our milestones achieved today

Customer Retention
App Views
Transactions Supported

Our Business Partners

A word from the Architect…

Who am I?

My name is Hugo Leijtens and I am the architect of the Retailcoin. I’m a globally awarded technologist and I have a great deal of experience in working with large companies as well as smaller ones. My passion for technology enables me to solve real-life challenges by utilising modern resources. I’m a creative nerd at heart and a passionate product designer. I help customers embrace technology, day in and day out.

What is my history?

I’ve always been interested in technology. I got my first IT job when I was 19, at the beginning of a new millennium. As one of the most innovative product developers around, I received my first global award. The MVP (Most Valuable Professional) award for being one of the top 5 engineers in the world for Windows Media Center technologies. Thanks to my acquired knowledge, I landed a job at Microsoft. As a result of my innovations in Cloud Technologies, I was awarded second best engineer in the world, number one in EMEA. Being only 28 years old, I considered this the beginning of a career, but also the end. I decided to pack my backs and move to China. There, I founded my start-up Nexocial and built a unique product to enhance Social Enterprise Collaboration. In between, I was also the first one to engage in competition with the iPad, by inventing the nPad. After I sold Nexoscial and spent a sabbatical with the Taoist Monks in the Himalaya, I was headhunted by Nikon Europe and appointed Head of Direct Sales and Marketing technologies. Having worked for Nikon for a few years, my inner entrepreneur got the better of me. I had realized that corporate environments aren’t really for me, and I decided to once again start doing the things that truly spark my enthusiasm. Nowadays, I gain energy from helping retailers successfully integrate digital technologies with their existing loyalty programs to increase revenue.

Why Digital MKB and RetailCoin?

Digital MKB was born in the barbershop. ‘Did you bring your loyalty card?’ the hairdresser asked me. No, I didn’t, but it got me thinking. In a world of relentless digitalisation, why do these quickly lost stamp cards still exist? I started building an application that would come to the retailer’s aid by digitizing existing loyalty programs. While building the product in consultation with several retailers, I started to uncover the various complications they experience. Naturally, I began integrating solutions (Retailcoin!) that relate to the wishes and needs of retailers throughout different markets, and offer them the opportunity to realise a visible increase in turnover

Can we meet you?

Of course! We’re based in Tilburg and we’ve recently opened our second office in Poland. We’re more than happy to show you around and have an in-depth conversation about the investment opportunities we offer and the mission we pursue.

Our Team

Hugo Leijtens

Co-Founder - Architect

Hugo is a globally awarded technologist with almost 20 years of experience at Microsoft, ING, Nikon and multiple startups. He is a serial entrepreneur who has the ability of grasping complex technical concepts and translating them into useful technology.

Gijs Paijmans

Co-Founder Sales

Gijs is a sales manager with great experience in the retail industry. His persuasiveness and passion for engaging with clients motivates many retailers to join us in our journey.

Antoine Jansen

Business Development Director

Antoine is an experienced sales director who used to take responsibility for Oracle Cloud Sales in Central and Eastern Europe. At the moment, Antoine takes charge of getting customers in Central and Eastern Europe on board. He is the director of our office in Poland.

Salsabil Ohorilla


Salsabil is our designer who puts his efforts in creating unique apps on a daily basis. Using modern layouts aligned with the wishes of the retailers, Salsabil creates beautiful designs that make our customers stand out.

Ahmet Comert

Customer Success

Ahmet is the driving force behind the success of our customers. He takes pride in thoughtfully listening to individual retailers and ensuring their feedback is carefully integrated into our product. Although new in the IT world, he is learning quickly.

Wilco Bakker

Blockchain Developer

Wilco is a talented programmer who spends his time on Blockchain, smart contracts and react technology. With great devotion, he makes sure all technologies are up to date and functioning properly.

Aron Groot

Content & Communications

The 'Benjamin' of our team. Aron knows how to communicate in a millennial fashion. He is always online and enjoys creating content for our customers and investors.

Martijn den Hartog

Sr. Account Manager

Martijn likes interacting with customers, but he likes closing contracts even more! A natural-born salesman who is passionate about our project. He knows the market and understands our customers.

Richard Chenel

China Business Developer

Richard and Hugo have worked together in China for many years. Nowadays, Richard runs an investment firm named Chenel Capital in Shanghai. He interacts with Chinese Investors every day of the week. With his existing relations, he is dedicated to get the Chinese investing in European Retail.

Domagoj Rukavina

Senior Software Developer

Senior Software Developer with extraordinary knowledge of diverse software. Domagoj has worked on quite a few successful projects. He is ambitious, hard-working, and most of all, a real problem solver. Confront him with a challenging issue, and he won’t let go until the perfect solution is found.

Slavko Stimac

Software Developer

Software Developer with experience at ambitious application building platform Shoutem. Slavko develops the software required for the rollout of our concept. His care, commitment and skill amount to a well balanced and user-friendly product.

Ivo Katunaric

Software Developer

Talented developer who principally works for ambitious application building platform Shoutem. Putting his talent to use, Ivo takes great pride in coding software that contributes to the perfect development of the Retailcoin.

Advisory Board

Frans van Haarlem

Advisory Board

Senior Advisor for Digital MKB and RetailCoin. His experience includes executive roles at The National Police in The Netherlands, ING, ABN AMRO, Ericsson and more. Strategic thinker and bridge builder with a large network.

Michiel Hoogenboom

Advisory Board

Advises on our value propositions and business models. Part of the Executive Leadership Team at Microsoft Netherlands, most engaged Marketeer 2015. Currently Strategy Designer at Business Model Inc. Highly energetic people person. Passionate about Blockchain and its opportunities.

Bas van Os

Advisory Board

Bas started out in business appraisal for PwC in the EMEA-region and Russia (1991-1998), and continued as a strategy advisor, interim manager and contract negotiator in public transport, first with the Dutch Ministry of Transport (1998-2001) and then for the Dutch transport operators to set up the first nation-wide mobility card, the OV-Chipkaart (2001-2008). Since 2009, Bas is CEO of ACCEPT Institute, an EU supported initiative to introduce Account-Based Traveling across all European Public Transport schemes.


Pre-ICO Sales Start
Pre-Sales Stops
ICO Starts
ICO Ends
Token Distribution